Latest Posts

Lauv Interacts With Fans In ‘Modern Lonliness’ Video

Lauv, the biggest independent artist in the world today, has released the music video for his anthemic new single for the technology driven generation: ‘Modern Loneliness’. Jason Lester, the director of the video, captured the footage entirely remotely while both were in quarantine, and tells the story of Modern Loneliness through the perspective of Lauv’s cell phone. The single is currently sitting on over 30 South African radio stations play-lists and has over 50 million streams worldwide.

The power ballad was written as both a statement and a commentary on society and our relationships with social media, where we are increasingly “alone together”—a sentiment that is even more relevant during this time. Originally set to be shot in LA in early March, the concept was set to be captured with over 100 fans who were going to be reunited with friends they lost touch with, but that shoot was cancelled due to concerns over everyone’s health and safety in the midst of the global pandemic. Lauv did a fan call out for duets on a variety of social media apps (TikTok, Snapchat, Instagram) so that he could still include fans from around the world in the video — including fans as far away as China, Germany and Norway.

Earlier this month, he delivered an acoustic version of the track as part of an exclusive merch bundle where all profits were donated to Partners in Health COVID relief efforts.

Watch the music video here:

Feel free to comment, share or tweet @ElBroide

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Posts

Don't Miss