As British pop group, The Vamps, prepare for the release of their upcoming studio album ‘Cherry Blossom’, the band returns with a punchy new single titled ‘Better’ which comes after the band’s previous singles ‘Married In Vegas’ and ‘Chemicals’.
‘Better’ is a propulsive, electro-tinged pop song about not settling for second best, written by lead singer Brad Simpson with Svante Halldin, Jakob Hazell and Peter Rycroft.
Brad explains: “Better is a song set in the context of a relationship, about not settling for less than you feel you deserve. Falling out of love but not forgetting the reason you fell into it and working hard to get back there. It has a wider meaning though, the main lyric being “I won’t settle for less than best” is a mantra that can be applied to anyone at any point in their life, whether it is in a relationship or whether it’s fulfilling your personal potential, you should always be striving to be and do the best you can.
The track leans to a bit more 80’s in the production, but keeps the dirtier drum and guitar sounds that we have across the whole album. It’s so exciting for us to be showing more and more of what Cherry Blossom explores sonically and thematically, this is a band favourite off the album.”
In the space of just six years The Vamps have morphed from bright-eyed and bushy-tailed boyband with instruments into a proper fully fledged pop band crafting arena-sized Hits. On ‘Cherry Blossom’, that musicality that’s occasionally been lost in frantic release schedules and world tours and award shows has been given the time to properly, well, blossom. This isn’t a vehicle for pop’s current crop of in demand songwriters and producers, this is a Vamps-lead project that’s made all the more impressive by the fact it was honed and finessed during lockdown. “We’d be lying if we said we didn’t want it to go out into the world and be received positively,” says Simpson of their hopes for the album. “But ultimately we love it so much, and that feeling of self-fulfilment is so exciting. These are songs that really touch on parts of our lives.” He smiles. “The songs mean that little bit more.”
Listen to ‘Better’ here:
The Vamps 🧡 they so talented but so underrated. The songs off this album are so good. Why haven’t we been hearing it on SA radio??