Local pop duo, The SaxbyTwins, have been making bops for the past two years as they try and cement themselves as major players in the local pop space and after dropping hits like ‘Feeling Heartless’, ‘Icon’ and ‘Spotlight’, Wade and Kyle Saxby have made a big career move as they announce that they have officially signed to Universal Music South Africa.
To celebrate, the duo have released their brand-new single ‘(I Think I’m) Falling For You’ after a demo became the sound of a viral trend on the social media app TikTok. In fact, it was because of the app that the duo inked a deal with the label.
Spotted online by the A&R team at Universal Music Group as a stand-out talent, the twins had released an unpolished version of the song on Tiktok earlier in 2020, piquing the label’s interest after the track began to go viral with dance trends. A few months, a recording deal, and some studio time later, the finessed version of the single is fast and furiously finding its way up local streaming charts such as Viral SA and Shazam, forging a solid path for the twins in the commercial music industry.
‘(I Think I’m) Falling For You’ is a higher-end, more elevated sound for the twins, who cite everything from ‘bouncy dance-pop’ to ‘hip-hop influenced sing-a-longs’ and even piano ballads as their inspiration. Honed in, tucked around the edges and bursting with melody, it is no wonder the track has found its way into the younger generations hearts, with social media being the driving force behind the momentum. With relatable lyrics about the clumsy early days of falling in love, it speaks truth whilst remaining light enough to fire up the dance floor.
Listen to ‘(I Think I’m) Falling For You’ below and read more music news here.
