On April 28, more than 500 guests descended on Ster-Kinekor Eastgate for the official South African special screening of ‘The Devil Wears Prada 2′, turning what could’ve been a standard premiere into a full-blown fashion spectacle. Two decades after The Devil Wears Prada first defined an era of pop culture style, its sequel arrived with the kind of high-gloss energy that feels tailor-made for a new generation, and a nostalgic one, too.
From the moment guests stepped onto the scene, it was clear this wasn’t just about watching a film. The night blurred the lines between cinema and catwalk, with a live runway experience inviting attendees to step directly into the world of Runway Magazine. Dress code? “Runway Ready”, and the crowd delivered. Think bold silhouettes, statement pieces and unapologetic glamour.
At the centre of it all was media personality Pamela Mtanga, who hosted live moments from a towering red stiletto installation, a striking nod to the franchise’s most iconic imagery and a centrepiece pulled straight from the film’s global press tour. It became both a photo magnet and a symbolic reminder: in this universe, fashion is the main character.
The event also doubled as a showcase of luxury and innovation. Samsung and Vodacom used the moment to spotlight their latest collaboration around the Galaxy S26 Ultra, while Mercedes-Benz teased an upcoming Maybach model fit for fashion royalty. Meanwhile, The Fix brought the film into the real world with an exclusive capsule collection inspired by ‘The Devil Wears Prada 2’, a reminder that the film’s influence has always extended far beyond the screen.
And then there was the guest list. South African heavyweights including Bonang Matheba, Pabi Moloi, Loot Love, Ayanda MVP and Zozibini Tunzi mixed with fashion insiders like Thebe Magugu, Craig Jacobs and Ephraim Molingoana, underscoring just how deeply the franchise continues to resonate across industries.
Of course, the real headline is what’s happening on screen. Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci all reprise their iconic roles, returning audiences to the sharply dressed, high-stakes world of Runway Magazine. With David Frankel back in the director’s chair and Aline Brosh McKenna once again penning the script, the sequel is leaning into both legacy and reinvention, much like the event that introduced it to South African audiences.
If the Johannesburg screening proved anything, it’s that The Devil Wears Prada isn’t just a film franchise, it’s a cultural currency. And with ‘The Devil Wears Prada 2’ in cinemas now, fashion’s most iconic universe is ready to dominate the conversation all over again.
