South African musician, actress, producer and media personality, Nandi Madida, has officially found a new musical home as she joins the Sony Music Entertainment Africa family. To celebrate, the songstress drops a powerful new single titled ‘Organic’ – a track which is set to take her musical career to new heights.
In the song, Nandi hopes to get women to celebrate their own bodies – no matter what shape they’re in. “I want African women to feel good about themselves. We are always being challenged for being who we are naturally but we never get credit for the fact that we actually inspire the world.” Nandi adds that ‘Organic’ was inspired by the late Sara Baartman and the abuse she endured “yet her body is so relevant and popular in mainstream culture around the world. What I am basically saying to African women is that we are organically beautiful and full of magic. We have been blessed with our natural curves and people pay to get what we naturally have. Yes we get appropriated, but we should appreciate what we have even if the world does not.”
When asked how she feels about joining the Sony family, Nandi said: “You have to understand that Sony Music has the greatest legacy ever. Sony has two of the greatest people that I have ever experienced – Michael Jackson and Beyoncé – and locally they have Joyous Celebration, Shekhinah, Zonke, AKA, Kwesta and a lot more incredible acts. What I love mostly about Sony is that their business model has always been that they do not just sign anyone, when they sign you it’s because they want you to be a part of a family and they really invest in you. So it was really important for me to find a family where you get that attention and you can see it with all their artists. It’s such an honour to be part of Sony, it’s a dream come true. Very exciting times.”
This year, the talented vocalist joined a bevy of African film and TV talent and musicians as Nala on Beyoncé’s Disney film, Black Is King. The visual album was released a year after the theatrical release of Disney’s live-action remake of the 1994 animated classic The Lion King. “Black Is King gave me, as a lead, such amazing global recognition and you’ll be seeing more of that in 2021,” said the talented vocalist. Disney and Beyoncé’s Parkwood Entertainment said in a statement: “Black Is King is an affirmation of a grand purpose, with lush visuals that celebrate black resilience and culture. The film highlights the beauty of tradition and black excellence.”
Listen to ‘Organic’ here:
