As The Pokémon Company International celebrates its 25th birthday in 2021, the iconic franchise has revealed that it will be teaming up with some of music’s biggest names to celebrate this iconic milestone “Pokémon is working with some of the biggest names in music, from rising artists to award-winning global superstars, for the program, titled P25 Music,” the brand said in a press release. Katy Perry has been revealed as Pokémon’s first major collaborator in what will be a “massive, yearlong music campaign.”
“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO,” the new-mom reveals. “I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.”
The first, faint taste of Katy’s involvement comes in Pokémon’s 25th anniversary video. Watch it here:
