Fresh off their global introduction on Netflix’s ‘Simon Cowell: The Next Act’, breakout pop group December 10 are wasting no time turning momentum into music. The newly signed EMI Records act have released their debut single, “Run My Way,” a guitar-driven, high-voltage statement that positions the group squarely in the fast lane of modern pop.
The release arrives just weeks after December 10 first captured international attention on the Netflix series, where their chemistry and raw potential quickly set them apart. Since then, the group’s rise has been swift: millions of followers amassed across social platforms, and more than 1.5 million organic YouTube views generated by their stripped-back cover of *NSYNC’s ‘Bye, Bye, Bye’, their first full performance release outside of the show.
‘Run My Way’ marks the group’s official original debut, pairing youthful swagger with polished pop craftsmanship. Written and produced by hitmaking duo Savan Kotecha (Ariana Grande, The Weeknd) and Rami Yacoub (Beyoncé, Lady Gaga), the track opens with a deceptively sweet guitar riff before erupting into pounding drums and a shout-along chorus built for festival fields and streaming playlists alike. Playful pop-culture nods to Timothée Chalamet and Sabrina Carpenter add to the song’s flirtatious charm, while its punchy runtime makes it instantly repeatable.
Visually, December 10 lean into spontaneity. The official music video, directed by KC Locke (Aitch, Jorja Smith, KSI, Stormzy), follows the group across a whirlwind day in London — from unfiltered studio sessions to Lime bike rides through the city, rooftop hangouts and chaotic fairground dodgems. Shot with a fast-cut, documentary-style edge, the video captures the band at their most magnetic: all camaraderie, kinetic energy and joyful disorder.
Speaking on the release, the group say the track feels like a defining moment. “Run My Way feels proper us. It’s full of energy. We love it… and we can’t describe how immense it feels to be releasing our own music. Genuinely a dream come true,” December 10 share in a statement.
With a major-label deal secured, a rapidly growing fanbase and a debut single that leans confidently into pop’s louder, bolder instincts, December 10 are positioning themselves as one of the most immediate new acts to watch this year. If “Run My Way” is any indication, they’re not easing into the spotlight — they’re sprinting straight through it.
Listen to ‘Run My Way’ below and read more music news here.
