If you’re a fan of the TaB soft drink, we’ve got some bad news. The Coca-Cola Company has announced that they will be discontinuing the brand worldwide, including South Africa, after sixty years on the shelves.
The Coca-Cola Company launched TaB in 1963 and made history as the company’s first sugar-free cooldrink brand, aimed at consumers who wanted to “keep tabs” on their weight.
However, the brand started to decline after Diet Coke was launched in 1982. TaB has now been selected as one the company’s “select underperforming products” that will be “retired” by the end of this year.
“If not for Tab, we wouldn’t have Diet Coke or Coke Zero Sugar. Tab did its job,” Kerri Kopp, group director for Diet Coke, Coca-Cola North America, said in the statement. US brands like Coca-Cola Life, Diet Coke Fiesty Cherry and Sprite Lymonade will also be discontinued.
Will you miss the soft drink?