After a remarkable 29 years in the market, local entertainment chain has officially confirmed that it has closed all of its stores.
The brand announced in January this year that it will be shutting operations this year after 29 years of operation due to the shift to digital consumption of music, movies and games, exacerbated by the Covid-19 pandemic.
“Musica has been operating in a declining market … owing to the structural shift globally to the digital consumption of music, movies and games from the traditional physical format,” the Clicks group, which owned the brand, said in a statement at the time. “The inevitable demise of the brand has been accelerated by the COVID-19 pandemic which resulted in the rapid decline in foot traffic in destination malls where Musica stores are typically located.”
