While Multichoice saw a massive increase in their number of subscribers in the past quarter thanks to the effects of the nationwide lockdown as a result of the Covid-19 coronavirus, the company continues to look at new ways to retain subscribers as their Premium service lost over 100,000 subscriptions over the past few months. Now, in what is set to be a game-changing collaboration, the broadcasting network has signed an exclusive deal with streaming giants Netflix and Amazon Prime to its DStv platform.
MultiChoice already runs Showmax its own subscription video-on-demand (SVOD) streaming service but is hoping the addition of the two global giants will help give its service a sought-after boost.
The international trend, which has been successful in the UK, Australia and New Zealand will see existing subscribers get access to further streaming services through DStv, paying their monthly bill in local currency for the add-ons, lessening payment friction and providing one place for subscribers to find and watch the content they like.
We have long been a content aggregator, and this is proof of our aggregator model at work – providing simplicity, choice and convenience for our customers,” says Calvo Mawela, MultiChoice CEO. “As our industry evolves, we believe that we are well-positioned to benefit from both worlds – a large, growing pay-TV market in Africa, as well as an emerging over-the-top (OTT) opportunity, where our own OTT services and aggregation capabilities can drive success.”
As the company puts this in place, they’re also working on a dishless, stand-alone DStv streaming service that will mimic its existing direct-to-Home (DTH) service but without the need for any installation.
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