Wednesday, May 18, 2022

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4Racing, A Brand-New 24-Hour Horseracing Channel, Launches On DStv

MultiChoice and 4Racing will usher in an exciting new world of broadcast entertainment for the horseracing industry, with the launch of Racing 240 on DStv Channel 240 on Wednesday 19 January 2022.

The brand new 24-hour channel will exclusively bring MultiChoice viewers the glitz, glamour, entertainment, speed, adrenaline and drama of the big-ticket South African race days such as the Cape Town MET presented by World Sports Betting, the L’Ormarins Queens Plate, Derby Day, Charity Mile and the World Sports Betting Summer Cup.

Racing 240 will also feature top international race days from global racing hotspots such as Dubai, United Kingdom, United States, Hong Kong, Australia, New Zealand, Ireland, Singapore, Turkey, France, Sweden, Kenya, and Zimbabwe. Major global racing events which will be broadcast on Racing 240 include the Dubai World Cup, Kentucky Derby, The Grand National, Epsom Derby, Prix de l’Arc de Triomphe, Melbourne Cup, Hong Kong Vase and Royal Ascot.

The first major feature race to be broadcast on Racing 240 will be the build-up and live coverage of the Cape Town Met on Saturday 29 January 2022 at the Kenilworth Racecourse, one of the biggest and most glamorous days on the South African horseracing and social calendar.

The 24-hour horseracing channel, operating under the auspices of 4RacingTV, will initially be available to all DStv Premium, Compact, Compact +, Family and Access subscribers.

“The sport of racing is loved by many South Africans. Now they can watch the best racing and social events live on DStv thanks to the launch of this new racing channel. We pride ourselves on bringing our subscribers the best of local and international content and the addition of a new racing channel will bring glitz, glamour, and hours of entertainment for equestrian lovers. It is just another way we are improving our value offering for our subscribers” said Gideon Khobane, group executive of general entertainment at MultiChoice.

Racing 240 will feature live horseracing from 4Racing venues in the Highveld (Turffontein and the Vaal), Nelson Mandela Bay (Fairview) and Cape Racing (Kenilworth and Durbanville), as well as a host of top international races as its main content offering. Discussions are ongoing with regards to including KwaZulu-Natal’s racing.

The new channel will go live on DStv Channel 240 at 17h30 tomorrow and will then cross live at 18h00 to Kenilworth Racecourse for the barrier draw for the Cape Town MET 2022, presented by World Sports Betting.

“Racing 240 will be our shop window to the world to showcase and profile the exciting sport of horseracing and we are delighted with this landmark partnership with MultiChoice. South Africa’s horseracing industry delivers world-class quality entertainment and it is critically important that we enhance the broadcast product to ensure its attractiveness to both local and international audiences. It is also important that we give better insight into the sport to attract a new generation of racegoer and punter, which is crucial to the sport’s livelihood,” said 4Racing Chief Executive Officer, Fundi Sithebe.

The new channel will utilise cutting edge technology and advanced animation, graphics and augmented reality capabilities to elevate the viewing experience.

The live races will be complemented by magazine shows and programming that will showcase the sport’s lifestyle and entertainment elements, as well as profiling the vibrant jockeys, trainers, owners, grooms and of course the punters that are the lifeblood of the sport.
The statistics, odds, form guides, data and betting information that are absolutely critical to the sport will continue to be found on the new channel for the benefit of punters.

Racing 240 will look to delight, entertain, and inform viewers with more exciting, distinctive local horse racing events and content, delivered across a range of devices for them to enjoy, anytime, anywhere.

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