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Taylor Swift Shows Off A Softer Side In Her New Single ‘Cardigan’

It’s been less than a year since pop sensation Taylor Swift released her seventh studio album ‘Lover’ but lockdown and being isolation ispired brand-new music from the star and today, Taylor releases her eighth studio album ‘folklore’ alongside the record’s lead single ‘Cardigan’.

Written in isolation; Taylor remotely teamed up with a handful of her musical heroes – and indie legends – including The National‘s Aaron Dessner (who worked on 11 of the 16 songs), Bon Iver‘s Justin Vernon (he makes the record’s only guest appearance on ‘Exile’) and long-time collaborator Jack Antonoff.

Unsurprisingly, Taylor opted to release ‘Cardigan’ as the lead single off the project. “The song is about a lost romance and why young love is often fixed so permanently within our memories, why it leaves such an indelible mark.”

The single is accompanied by a magical music video which Taylor wrote/directed. “A million thank you’s to my brilliant, bad ass video team – cinematographer Rodrigo Prieto, producer Jil Hardin, executive producer Rebecca Skinner, AD Joe ‘Oz’ Osbourne, editor Chancler Haynes, special effects wizards David Lebensfeld & Grant Miller, and set designer Ethan Tobman. The entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other, and I even did my own hair, makeup, and styling.”

Watch the music video here:

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