If there’s one thing anyone knows about it, it’s how much I love chips – and Simba chips specifically. In fact, I ALWAYS have a packet of the Salt & Vinegar flavour in my pantry. So, I am excited to share that there is a new flavour in stores now – and it’s another collaboration with fast food giant KFC.
After the success of their Zinger Wings flavour, Simba and KFC unite once again on a flavour which puts their iconic original recipe chicken spice on full display.
Simba has a rich and storied history of bringing memorable flavours to South Africans, translating Mzansi’s beloved flavour favourites to snacks that Roar with Flavour®. From the well-known tang of Mrs H.S Ball’s Chutney to the savoury goodness of the classic Creamy Cheddar flavour, Simba’s legacy of tasty, irresistible snacks lives on.
“With Simba being a homegrown South African favourite and KFC’s delicious Original Recipe Chicken earning a top spot in South African’s hearts over decades, bringing these two iconic brands together again just made sense,” says Vilosha Soni, Chief Marketing Officer at Pepsico South Africa. “Capturing Mzansi’s unique tastes and the flavour sensations of KFC’s best-kept secret in a crunchy, satisfying Simba chip is a work of art, and the result is truly another revolutionary taste sensation from two of South Africa’s most iconic brands.”
Grant Macpherson, chief marketing officer at KFC® South Africa, adds, “KFC® and Simba’s collaboration is a match made in snack heaven, thanks to our shared love for bringing memorable and iconic tastes to South Africa. The result of our latest venture together is nothing short of a Finger Lickin’ flavour sensation, and we look forward to hearing what Mzansi thinks.”
Simba’s new KFC Original Recipe-flavoured Potato Chips are now available in stores nationwide for everyone in Mzansi to enjoy. Keep an eye out for upcoming campaigns that will reveal how Simba got his paws on KFC’s secret recipe. Share your thoughts on this epic blend of Mzansi flavours on Facebook and X using #EnaleThatThing #ItJustMakesSense #SimbaRoarrrsWithFlavour #SimbaXKFC.
