Sunday, April 11, 2021

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Salt & Vinegar Lays are back – but only for a limited time

It was a dark day when crisp manufacturer Lays announced that they would be discontinuing the fan-favourite salt and vinegar flavour in February last year but after a massive public outcry, Lays has confirmed that the flavour is officially back on shelves!

News broke that the global crisp brand, which has countless flavours around the world, responded to a fan asking if the flavour had been discontinued. “Hi @LailaManie, unfortunately, Lay’s Salt & Vinegar Flavour has been discontinued and will no longer be available in the market. We however invite you to try our new Lay’s Sweet and Smoky American BBQ Flavour. We do hope you enjoy our other flavours from our range too,” Lays South Africa responded on Twitter.

Lays Brand Manager, Wesley Chetty, confirmed the news to Martin Bester on Jacaranda FM at the time saying “We did our research and sometimes flavours do not perform – and we had to discontinue the flavour. We have to listen to our customers and we made the decision.”

Now, Lays South Africa has confirmed that the flavour is back – and you can already get a bag at your nearest supermarket!

In a statement, Lay’s marketing director, Agnes Kitololo, confirmed the return of the chips. “Lay’s Salt & Vinegar will be available in all retailers for a limited period. This coincides with the rollout of our Local Lay’s UEFA Champions League 2021 campaign. The Lay’s Salt & Vinegar pack is the traditional dark blue and features one of the official campaign ambassadors. It is still the same tantalising salt and vinegar taste experience made with only the finest quality ingredients and meticulous preparation that consumers have come to truly relish,” she said.

She reminds fans that the flavour is back – but only for a limited time. “The consumer response really proves that the Lay’s Salt and Vinegar flavour is exceptionally moreish, so we really hope that our consumers will savour every moment of this limited edition, flavour throwback”, she says.

Are you excited for the return of Lays Salt & Vinegar?

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