It’s the reality series the whole country has been waiting for – and the Real Housewives Of Durban is already proving to be a ratings hit for local streaming service Showmax.
While the streaming service hasn’t released any official viewership numbers, the platform confirms that within hours of release, Real Housewives Of Durban had broken all previous first-day viewing records.
Showmax explains that the first episode, which premiered on 29 January, landed on the service at 00:00, with die-hard fans staying up until midnight to stream. Views started to pick up from 07:00, continuing to rise throughout the day with views peaking at 20:00. Over the last week, RHOD has remained the most popular show on Showmax.
Speaking about the success of the first episode, Candice Fangueiro, head of content at Showmax, says, “We know our reality fans come for the drama and if you’re looking for fireworks, the first episode of RHOD has it all, so we’re not surprised to see it break records.”
The series features six successful and stylish Durban socialites: Annie Ludick, Ayanda Ncwane, Kgomotso Ndungane, Nonkanyiso Conco, Nonku Williams and Sorisha Naidoo. In the series, viewers are invited into their homes, their businesses and of course, into their drama too. The first episode ended on a bombshell as Nonku shared her personal connection to Ayanda, CEO of Ncwane Communications and widow of gospel legend Sfiso.
New episodes of RHOD air exclusively on Showmax every Friday.