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#ProjectMaboneng Is Here

If you guys don’t know it yet, I started my own PR and Social Media agency last year and I have been working really hard since the whole journey began. I’m very excited to be working alongside some other brilliant PR practitioners on a concert called #ProjectMaboneng which is basically a celebration of the new and improved Maboneng precinct.

Check out the official press release below:

With what seems to be one of the most exciting developments in downtown Johannesburg over the past few years, the Maboneng Precinct has clearly made an impression in the hearts of young people, attracting all ages, races and ethnic groups to its streets.

From trendy themed restaurants and office space to lodging, fashion stores and even a new age cinema, the precinct is one of the coolest hubs in the inner city. And in celebration of the recent expansion of the Maboneng Precinct in downtown Johannesburg, the managing and social committee has decided to launch the exciting project with a massive hip-hop street festival. Aptly named ‘PROJECT MABONENG’ the fest will feature local and international talent and will take place later this month.

With a huge local line-line-up of the best of SA hip-hop, PROJECT MABONENG will also feature a powerhouse international headliner to be announced next week. The street themed festival hopes to attract a mixed crowd further encouraging and supporting the development and infrastructure of the Maboneng precinct and the inner-city as a whole.


Cassper Nyovest
Riky Rick
Kid X
Twins on Decks
Sphe and Naves

Hip-hop artist, entrepreneur and concert organizer George Avakian stated that PROJECT MABONENG will feature some of SA’s hip hop royalty, in addition to an infamous international outfit which aims to attracts over 5 000 people. ‘We are so excited to launch the new inner-city development with a mass celebration of this kind. We hope to attract even more people to come experience the vibrancy of the precinct for themselves, and what better way to do it than with a street festival.’

Doors open at midday while the 12-hour street festival experience will cost R325 per person. A convenient ‘Park & Ride service will be available to and from the Joburg stadium and is included in the ticket price. Limited tickets go on sale this week at TicketPro (
Direct link:

With regards to the announcement of the international artist, the organisers aren’t ready to share that just yet! Keep and eyes and ears open for further details.

Feel free to comment, share or tweet @ElBroide


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