Durban based African electronic music label Positive Music Records founded by producer, artist and entrepreneur Mondli Dlamini (AKA DJ Musique) has signed an exclusive worldwide marketing, distribution and publishing agreement with The David Gresham Entertainment Group.
The deal will empower Positive Music Records to have their artists showcased globally through The David Gresham Entertainment Group’s infrastructure, which includes business affairs, music publishing, neighboring rights, distribution and marketing services.
“This deal is the beginning of a musical revolution, I have no doubt that with the help of DGE, Positive Music will reach the masses and get the recognition it deserves”, says Mondli Dlamini.
“We are excited to work with Mr. Dlamini and his roster of talent not only on the African continent but around the world too. There’s an incredible appetite in the global market for African melodies and rhythms and Positive Music Records has their pulse on the ground for fresh Mzansi talent. Our group is committed to the empowerment of Black entrepreneurs, creatives and rights owners” says Andrew Mitchley, COO at David Gresham Records.
“As we continue to expand the base of our company with our magnificent local talent, we proudly welcome Mondli Dlamini and Positive Music Records to our label infrastructure” says David Gresham, CEO.
