Sony Music Africa has announced their partnership with the 031’s freshest record label, Durban Base Entertainment (DBE). The deal will see the two record labels introduce social media sensations and up and coming musicians Mfana ka Gogo, online personality Bobo aka Ntombo, newcomer R&B artist Herrah and Producer and artist Mhlekzin.
Sony Music Africa, Managing Director Sean Watson said: “We Sincerely welcome Durban Base Entertainment to Sony Music and the family. We are excited to have you here, looking forward to a great future with you guys. Your music that we have listened to and everything you have built thus far has brought us to this moment. Our energy levels are on fire. Together we will dominate the space”
Durban Base Entertainment partner, Vusi Leeuw, from H.U.G.E-YEMSWZ World explains the deal by saying: “It’s a licensing deal between Durban Base Entertainment and Sony Music Africa. Durban Base Entertainment is the label that has signed Mfana ka Gogo together with H.U.G.E-YEMSWZ World. We look forward to working with Sony Music Africa as our partner as we introduce new talent in the industry and giving us an opportunity to take our music and talent to the world. Sony Music has an outstanding track record in creating household brands in the music industry and SA. With the Combination of the experience of major labels and the massive potential, authentic new talent and sounds of Durban Base Entertainment, this relationship will be a force to be reckoned with in the Entertainment industry.Sony Music Africa and DBE look forward to producing top-charting smash hits, viral content and introducing audiences to new South African artists and music.”
Romeo Ogle, Managing Member (A&R and Marketing) of Durban Based Entertainment said; “DBE is excited about the partnership with such a big international brand like Sony Music Africa. We look forward to doing big things with our talent and growing with the major label as a small brand with massive potential.”
Mafutha Sokhela, Managing Member (Artist Management and Events) added: “This relationship will enable us to ensure that Mfana kaGogo’s music reaches music fans around the world faster and we can’t wait to get Mfana kaGogo and our artists on the exciting live music scene that is growing fast.”
What’s next for DBE? 17-year old internet sensation, Mfana Ka Gogo, is gearing up to drop his highly anticipated viral single ‘Jabula’ this month.
