African comedy has never been in a more exciting space – and the world can’t ignore the incredibly talented comedians coming out of the country. Trevor Noah made history when he was announced as the host of Comedy Central’s The Daily Show back in 2016 and now, he’s tapped Loyiso Madinga as the official African correspondent for the show.
The star will be one of various international comedians creating content relevant to their individual locations on the map and will give the show a chance to magnify various topical political moments around the world. “As wild as Donald Trump is for America, many countries around the world have Trumps of their own and since ‘The Daily Show’ is in many countries, we thought ‘why not give each country a chance to show off their stable geniuses?” said Trevor Noah.
This means that the correspondent’s segments will air intermittently on Comedy Central across the continent with this regionally targeted report replacing some of the main edition’s original content. The first piece, a field report from the African National Congress Elective Conference, will debut in Africa on Comedy Central tonight.
“I am really excited to create a voice for local satire. What is really great is this places an authentic spotlight on local comedy and presents a reality that combats the stereotypical perception of Africa. Being part of the Daily Show, I get to join the best conversation in the world,” said Madinga.
Meanwhile, Alex Okosi, Executive Vice President and Managing Director for Viacom International Media Networks (VIMN Africa) adds that Loyiso Madinga is the perfect comedian to take control over these correspondent segments. “One of our key objectives as Viacom International Media Networks Africa is to provide a platform via our brands for great African talent and content. We are excited that through this localized segment on Comedy Central’s The Daily Show, Loyiso, has an opportunity to continue showcasing his great comedic talent to audiences across Africa and around the world.” Dillon Khan, Vice President for Comedy Central and Creative Services for VIMN Africa adds that “Loyiso’s comic timing and fast thinking humour make him the ideal choice as a Daily Show correspondent. He is indicative of the diverse and deep pool of talent that shines on our continent and beyond its shores.”
BREAKING NEWS!!! – @TheDailyShow announces Africa’s own @LoyisoMadinga to helm local segments for Africa, reporting outside the US for @TrevorNoah 😎🔥😱🗣😭🤣🔥 pic.twitter.com/F6EOQYCzR1
— Comedy Central Africa (@ComedyCentralAF) January 11, 2018
Loyiso makes his big debut tonight during The Daily Show With Trevor Noah. Catch the show Tuesdays to Fridays on Comedy Central (DStv channel 122) at 21:30.
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