Showmax had a great 2022: in the interim results from MultiChoice that were released in November 2022, paying Showmax subscribers increased by 50% and Showmax Pro subscribers increased by 111% – even before the FIFA World Cup.
As always, this was driven by the content. At both the 2022 SAFTAs and Primetime Emmys, Showmax was home to more winners than any other streaming service in Africa. At the 2023 Golden Globes, content on Showmax took home Best Series – Drama (House of Dragons), Best Limited Series, Anthology Series or Motion Picture Made for Television (The White Lotus), Best Actress – Drama (Zendaya for Euphoria), and Best Supporting Actress – Limited Series, Anthology Series or Motion Picture Made for Television (Jennifer Coolidge for The White Lotus).
But while awards are always worth celebrating, the real prize is local audiences. Below, in alphabetical order, are the 10 most watched titles on Showmax in South Africa in 2022: a smash-hit telenovela and its behind-the-scenes documentary (The Wife and The Wife: Behind the Veil), three reality series (The Real Housewives of Durban and Lagos, and Living The Dream With Somizi), a tell-all interview (Mohale: On the Record), two skop-skiet-en-donner blockbuster movies (Fast & The Furious 9, Wrath of Man), a local documentary series about sex (Sex in Afrikaans) and an Emmy-winning drama series (Euphoria). Six of the 10 titles are South African, with one from Nigeria and three American titles.