Last week, as she readies the release of her highly-anticipated new studio album ‘Prisma’, Janie Bay dropped her new single ‘My Lief’. The track features verses from rapper Early B and crooner Majozi and has been met with rave reviews since its release. Now, the trio have premiered the official music video for the track.
Talented videographer Damiane van Reenen created and directed the video. It was filmed on location in Hermon in the Western Cape. Van Reenen says the idea of an open field with randomly placed chairs was inspired by the theme of the song: open conversations about Love.
‘My Lief’ is about remembering the commitment to one`s partner when navigating through difficult times. One just needs to give and take, communicate. Van Reenen explains: “The storyline in the video delivers subtle commentary about the vibes between people. Majozi`s off centre scenes points to the perspective of ‘seriously, I am bending backwards in this process of talking, listening, sorting, loving.’
He adds that “Early B does his lines on top of and all over the chairs as a coming together of the dialogue. His words ‘nou`s ons steady’ is a culmination and indication of calmer waters.”
Naturally, Janie is thrilled at how the video turned out. “Damiane is currently one of the most prolific filmmakers out there,” she says. “He has a knack to work with simple concepts and create extraordinary results. I can`t wait to share the video with everyone.”
Watch the video for ‘My Lief’ below and read more music news here.