It’s been a hot minute since local rock star James Deacon dropped new music but he makes his return this week as he premieres his new single ‘Overdrive’.
The track soundtracks the new GMC AT4 ‘Ready For Anything’ TV commercial, currently airing across North America and is the first time a South African artist has ever had their music used on a GMC advert.
‘Overdrive’ is an anthem for persistence, pre-crastination and courage. The perfect soundtrack for kicking ass and taking names. The Chemical Brothers inspired 4-to-the-floor banger hits hard with its relentless overdriven beats, vocoded distortion, and huge string impacts. James Deacon effortlessly throws down the gauntlet with his raps: always positive, always explosive.
James says “This Track is all about dismissing haters and rising to the challenges around you. From the lyrics to the instrumentation and production, ‘Overdrive’ is all about being a badass and overcoming any resistance you receive on the way to reaching your goals.”
He adds “I’ve found that no matter what kind of work you do, there will always be obstacles and nay-sayers that try to halt your progress, so this song was kind of birthed from my belief that, when faced with those who wish to see you fail, the only way to triumph is to bulldoze your way through and never look back.”
Listen to ‘Overdrive’ below and read more music news here.
