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Tropika Island Of Treasure, Presenter Search On 3, The Next Brand Ambassador, The Taste Master SA And The Expresso Morning Show Nominated In The Prestigious Content Innovation Awards

The Content Innovation Awards released the 2020 shortlist ahead of their annual award ceremony due to take place on 3 December 2020 in London – and Cardova Productions snatched up five nominations across multiple categories making them the only South African production company to be nominated in this year’s ceremony.

Now in its sixth year, this highly-coveted awards programme celebrates innovation in content, distribution and the wide-ranging achievements of the companies/individuals who are helping transform today’s global television industry.

Competing with massive international television properties, SABC3 and Cardova Productions is proud to announce that Tropika Island Of Treasure: Curaçao, Presenter Search on 3: Expresso Edition, The Next Brand Ambassador, The Taste Master SA and the Expresso Morning Show have all been shortlisted in this year’s awards ceremony.

Tropika Island Of Treasure: Curaçao was nominated in one of the programme’s biggest categories ‘Entertainment Format of the Year’ and competes against LEGO® Masters, MasterChef, Secret for a Million, Viva RaiPlay! & VivaAsiago10!, Extreme Cuisine and Que História É Essa, Porchat? (What’s Your Story?).

Meanwhile, Presenter Search on 3: Expresso Edition is nominated for ‘Reality TV Format of the Year’ alongside massive global reality series like Temptation Island, Survivor, RuPaul’s Drag Race, Dancing With The Stars and Boez – Andiamo via (Boez – Let’s go away).

The Next Brand Ambassador and The Taste Master SA have scored nods in the ‘Competition Show of the Year’ category and will battle it out against The Block, MasterChef UK, LEGO® Masters Australia, Interior Design Masters and Holey Moley.

Finally, everyone’s favourite breakfast show The Expresso Morning Show, wowed in the digital space as it scores a nomination in the ‘Best Use of Social’ category alongside Midsomer Murders, Rolê Gloob de Férias, Miraculous Day, The Masked Singer UK, Mesa Para Todos (Table For All) and Quebrando o Tabu (Breaking The Taboo).

Judged by industry leaders from across the world, the Content Innovation Awards, has cemented itself as one of the leading awards programme in the global television space.

Shanitha Rathilal Bhageloo, SABC3 Head of Genre: Entertainment says “The SABC TV contents’ entertainment department, is proud of the Content Innovation Awards nominations it received this year. Cardova, under the leadership of Patience Stevens, has always set the benchmark for compelling television, as she does not hold back with her personal involvement to ensure that a strong value proposition is carried through. All five nominated shows are unique and it is encouraging to be recognised as South Africans. Shows of this nature invite regional participation and  are expensive to produce but thanks to our sponsors, we were able to materialise them with such high production values and opportunities. These shows have not only done well for the SABC but the prizes were life-changing for the winners in each series and will have a long term impact on their careers and we are thrilled to see these productions get the international recognition they deserve.”

Miantha Roux, Clover Beverages Marketing Manager says “We are thrilled about Tropika Island of Treasure: Curaçao being shortlisted for an international award in the Entertainment Format of the Year category.  The 13-episode TV series on SABC3 was an outstanding production filled with adventure, team alliances being formed and plot twists that got viewers sitting on the edge of their seats. The show not only unlocked escapism into the smoooth island life, but was supported by a highly successful campaign that build brand love, conversation and connection to the Tropika brand.”

Sbusiso Kumalo, Head Brand Marketing at Capitec adds “The Next Brand Ambassador is a first-of-its-kind talent search in South Africa that positioned talent management in a completely new, future-fit way. It absolutely aligned to Capitec’s industry-leading approach to talent, which champions empowerment and equality. We are extremely proud the work that our game-changing marketing teams do to promote our brand and its values. I believe that The Next Brand Ambassador’s inspired reality show format was the ideal way to attract the fresh talent we needed to keep Capitec front and centre of people’s minds. We are honoured to have been a part of it and to be nominated.”

Daniel Padiachy, Executive for Supply Chain, Marketing and Technology says “McDonald’s SA is proud of the long standing partnership between McCafe and Cardova Productions on their two local productions – ‘Expresso Morning Show’ and ‘Presenter Search on 3: Expresso Edition.’ We are immensely excited that both have been shortlisted for the Content Innovation Awards 2020 and wish them the very best.”

Dichaba Phalatse, SABC Network Marketing Manager for Brand SABC 3 says “SABC 3 takes great pride in the fact that the work produced for our audience gets international recognition. A true testament that when you keep the viewer in the centre of content creation, magic does happen. We give our gratitude to the Cardova team who work tirelessly on every production, delivering high-quality content that truly resonates SABC 3 brand ethos. Congratulations to the team. We are sure that we will definitely scoop more than one”.

Naturally, Cardova is thrilled at the recognition their productions have achieved at this year’s Content Innovation Awards. Patience Stevens, Cardova M.D. says “Cardova specialises in advertiser content and we are so proud of the recognition for branded entertainment content by these top international awards. We are grateful to our sponsors for making both these brand new and existing shows possible. Each of the programmes are so unique and offer viewers a world-class viewing experience – something we pride ourselves on. Our mission is to continue making content for television and digital that pushes boundaries and we’re incredibly proud of the productions which scored nominations this year. We’d like to congratulate each and every one of our sponsors and thank the SABC for their continued support and belief in our content. I’d also like to thank the hardworking team at Cardova Productions for their enormous effort in bringing these productions to life. Each person in our research department, the production team, on set, in post-production, social media and sponsorship management has been dedicated and committed to creating the best television experience possible and we wouldn’t be where we are today if it wasn’t for this incredible team.” 

The 2020 Content Innovation Awards will take place on 3 December 2020. Full list of nominations can be viewed here.

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