Brutal Fruit Open Party Store With Bonang Matheba

If there’s one brand that really steps it up and does activations that are really out of the box, it’s Brutal Fruit. This time they’re opening up an interactive party store called the Brutal Fruit Party Shop. Brutal Fruit is turning things up with its newly launched Party Store this summer, by fusing every woman’s favourite past times, shopping and partying. Adult consumers can now keep the party going, by shopping on the Party Store through earning and redeeming Brutal Dollars, which will allow them to “purchase” some of the most sought after brands on www.brutalfruit.co.za.

Brutal Fruit Ambassador and Mzansi’s Queen of all things fabulous, Bonang Matheba, currently stars in her second Previdar Magazine Cover, unveiling her Best Picks exclusively for the Party Store. The handpicked Best Picks, including Christian Louboutin Heels, Louis Vuitton Bags, designer sunglasses and Queen B’s favourite Revlon beauty products, further showcase the desirable rewards Brutal Fruit consumers and Matheba’s supporters alike will get to enjoy on the Party Store, by simply earning and redeeming Brutal Dollars.

“The Brutal Fruit Party Store is a platform that will allow our Brutal Fruit family to engage further with the brand and redeem someBrutal Dollars which they earn whenever they purchase Mango-Goji triple fusion. We have stocked the store up with fabulous goodies that we know the brutal fruit woman will love,” explained Brutal Fruit Assistant Brand Manager, Lulama Mahanjana.

Brutal Fruit has also hinted at a collaboration with its Brand Ambassador and SA’s leading Designer, Gert-Johan Coetzee. Fresh off his stint as a judge at this month’s SA Style Awards, Gert is rumoured to be starting work on his limited edition range for the Brutal Fruit Party Store, to be unveiled in the upcoming weeks. The store looks set to become the newhang out spot for South Africa’s “IT Girls” as they bid to redeem Brutal Dollars and own some fabulous goodies.

Remember to keep the party going with Mango-Goji and simply – Buy. Earn. Shop. Party this summer! More images of Bonang’s Best Picks, available at www.previdar.com

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