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BritBox Hits Major Milestone Of Three Million Global Subscribers

BritBox International, the world leader in British streaming, announced today that it has reached a milestone of three million total subscribers across the eight international markets in which its streaming service is available – South Africa, the U.S., Canada, Australia, Denmark, Finland, Norway and Sweden. This represents over 15% subscriber growth during the past year across all of the BBC and ITV joint venture streaming service’s markets.

BritBox International had previously announced subscriber milestones of 1m in March 2020, 2m in July 2021, and 2.6m in March 2022, with the service having grown by 300% in under three years.

The last year has seen BritBox launch across Denmark, Finland, Norway and Sweden and forge new distribution partnerships, including making the service available on Amazon Prime and Apple channels across Australia. During this time, BritBox International has also ramped up its slate of international original co-productions – with the critically-acclaimed Stonehouse having launched last month, following last year’s original commission Why Didn’t They Ask Evans? and co-commissions Sister Boniface Mysteries and Murder in Provence.

Reemah Sakaan, CEO, BritBox International said, “The strong performance of BritBox in international markets, ahead of industry averages, underlines how British television and talent continue to be a gold standard for quality around the world. In a crowded streaming market, this illustrates how there is room for distinct targeted services to find and grow loyal audiences. We live and breathe British TV like no one else, and that’s been reflected in our ability to build out an
expanded slate of new and original IP combined with a treasure trove of long-running British franchises. We are proud to champion British creativity and voices to millions of viewers, keeping talent and funding in the UK television ecosystem. It’s this passion and knowledge which keeps us distinctive from the other global streamers out there.”

Known for the best in British content, BritBox offers a world-class collection of originals, co-productions, and other popular scripted and live programming.


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