Competition is in the air, and KFC is celebrating with two new signings that turn the brand into its own biggest rival.
In what might be the tastiest flavour battle to hit the streets since sweet vs savoury, KFC is throwing two tasty new stars into the fray: the fiery Portuguese-inspired Prego burger and the creamy Argentinian-style Chimichurri burger.
Forget chicken versus beef. This is competition at its finest, with two crispy contenders battling for flavour glory, and fans are the ones who decide.
No foul play anticipated, obviously. Just bold flavours, messy bites and enough sauce-fuelled drama to rival any face-off.
One burger’s bringing the heat. The other’s bringing the zing. And KFC is officially becoming its own biggest competition: KFC’s Prego vs KFC’s Chimi.
A rivalry nearly a century in the making
This isn’t KFC’s first rodeo when it comes to flavour contests. But pitting Portuguese fire against Argentinian flair? That’s a battle between two icons.
“We looked at two flavour legends and thought: why choose?” says Hloni Mohope, Chief Marketing Officer of KFC Africa. “So we dropped both. Now it’s time for people to pick a side before these burgers retire off the menu. Let the taste rivalry begin.”
- Team Prego brings a spicy Portuguese-inspired sauce on a fluffy Prego roll, paired with KFC’s signature crispy chicken fillet. It’s bold. It’s got kick. It doesn’t back down.
- Team Chimi counters with a tangy, creamy Argentinian-style sauce on a sesame seed brioche bun, wrapped around the same iconic Original Recipe fillet. It’s herby. It’s fresh. It’s ready for action.
The result? A burger battle that’s divided by flavour but united by one undeniable truth: they’re both finger lickin’ good.
Pick a side. Get saucy.
This is a limited-time menu drop with a difference. It’s a full-contact flavour rivalry.
KFC is rolling out the campaign with a challenge: which burger reigns supreme?
Fans can pick Team Prego or Team Chimi. Declare their allegiance. Defend their choice. And settle the debate the only way that matters, one messy, glorious bite at a time.
“Humans are wired to be competitive,” says Hloni Mohope, Chief Marketing Officer of KFC Africa. “We’re just channeling that energy into something delicious.”
The campaign launches across KFC’s social channels, in-store activations, and (if early taste tests are any indication) heated debates at dinner tables nationwide.
Will Prego’s spicy swagger take the crown? Or will Chimichurri’s tangy freshness claim victory?
The only wrong answer is sitting on the sidelines.
Both burgers are available at KFC restaurants nationwide from 2 June 2026 for a limited time only.
