She’s certainly one of the most exciting new faces in pop music right now and as she continues dropping hit after hit, Kim Petras has dropped a stunning music video for her catchy new banger ‘Future Starts Now’.
The video is set at a glossy end of the world dance party inspired by the chaos of one chapter closing for a new one to begin – a reminder that although our world has changed, there’s still hope and joy to be found on the other side.
“The ‘Future Starts Now’ video is inspired by going into the unknown, having the world change and break under you, and celebrating that change and the future after what feels like the end of the world,” says Kim. “I was very into this amazing anime called Japan Sinks and, since I was so inspired by Europe when making my new music, I thought ‘There’s no better way to do this music video than to have the Eiffel Tower sink.’ When I think of Europe, the first thing I think about is the Eiffel Tower. It’s a metaphor for life: things are going to change whether you want them to or not and you can either roll with it and make the best out of it or let it drown you. The pandemic changed the world in bad ways but good ways too. It’s about not letting life sink you and to have fun and celebrate the world – whatever it becomes.”
Recently, Kim Petras made her debut television performance of “Future Starts Now” at the 2021 MTV Video Music Awards Pre-Show and attended the elite fashion event, 2021 MET Gala.
“Future Starts Now” sets the stage for her forthcoming debut album and the first release from her newly inked partnership with Republic Records.
Watch the music video for ‘Future Starts Now’ and read more music news here.
