18-year-old Cape Town-based singer-songwriter, Tayla Hunter, unveils the music video for her latest hit single ‘What If’ – and it features a special appearance from new pop sensation Lee Cole.
Tayla is steadily making a mark in the music industry with a string of hit singles, but it’s the success of her current track ‘What If’ that’s undeniably getting her noticed. Now, she officially premieres the official music video for the track, which stars Lee Cole (who also produced the single alongside Cosher Studios producer, Ben Howard / aka Heproducedit).
Tayla once again joins forces with Director Lucinda Ohlson, who also filmed the brilliant music video for her previous single ‘Out of Mind’. Linking the message of the song’s theme to the music video for ‘What If’, is captured in a cinematic masterpiece by Lucinda who explains how the idea for the video came about: “Tayla and her team sent me the song ‘What If’ and when I listened to it, I was immediately drawn into this world of beauty and elegance, yet it was youthful. As I resonated with the lyrics, there was this push and pull energy I felt coming off the story of the song. Taking that into consideration, I scribbled a messy drawing of a stage and two lovers struggling to commit to one another. From that I then created a world I believed would suit their dilemma and visualized the play of an artistic metaphor of their entire tug and war. It’s a theatrical piece with a touch of modern flare.”
Lee Cole adds that he had a great time working with Tayla on the video. “Working on the set of ‘What If’ was crazy fun! Lucinda had a vision and to see everything come to life was magical. The best part about it all was the relaxed vibe off set. Everyone was just being themselves which made filming the video so much easier. Tayla and I were constantly cracking jokes between takes. It was incredible and I was so happy to be part of it,” says Lee.
Tayla echoes Lee’s sentiments, saying “Lee and I had a great time making jokes and playing around on the piano. It was so intriguing to see him work with a professional dancer, and the way the rest of the dancing team all fell into place as soon as the cameras started rolling. It was an unforgettable shoot and I’m so grateful for everyone that played a part.”
Tayla is overwhelmed by the incredible team she has once again had the privilege to work with and applauds everyone involved who brought this magical experience to the screen. “When it comes to post-production, no one beats Ludus. They were absolutely amazing, giving me snippets all the way and working so closely with Lucinda to ensure everyone had the same visions. Once again, thank you to all my friends, dancers and the full production team for everything, another unforgettable experience!” and Tayla’s excited for everyone to finally see this labour of love that has turned ‘What If’ into her finest music video release to date.
Listen to ‘What If’ below and read more music news here.
