South African content creators are in for a treat as the brand continues to expand its presence in South Africa. Now, TikTok has launched a partnership with Webfluential.com to help connect brands to content creators on the platform.
Both brands and agencies are now officially able to collaborate with TikTok creators at a commercial level, based on the reach, resonance and relevance of these influencers.
“TikTok’s unique creator engagement solutions and immersive formats reach and engage audiences in innovative new ways. We selected Webfluential as our partner in Africa to bring our offering to African brands and agencies at scale”, says Boniswa Sidwaba, TikTok Content Operations Manager, Africa.
Greg Bailie, Lead Client Partner at Webfluential South Africa adds “TikTok enables creator-led brand engagement that is relatable and authentic, simple and entertaining allowing brands to supercharge audience engagement. Coupled with influencer strategy and our influencer expertise at the Nfinity group – Webfluential’s local execution partner, we can now work with brands and top TikTok creators to engage new audiences.”
With new and innovative ways to engage African audiences, TikTok’s growth in Africa shows no sign of slowing down. This partnership is set to bolster TikTok’s position among the communication mix for brands on the continent.
With Webfluential already connected to 500m fans and followers across Africa, the partnership with TikTok extends the potential for brands to tap into the 1.2bn-strong African audience to help inspire creativity and bring joy.