Last night, Disney+ kicked off the celebrations ahead of Hulu’s upcoming star-studded series All’s Fair landing exclusively on Disney+ in South Africa from 5 November. Telling the story of a team of female divorce attorneys opening their own powerhouse practise, the series stars Kim Kardashian, Naomi Watts, Niecy Nash-Betts, Teyana Taylor, Matthew Noszka with Sarah Paulson and Glenn Close.
At the launch event at LUX Sandton, guests were treated to eye-catching photo opps, opulent décor, themed menus and a sneak peek – not only in to the series, but also for what lies ahead as Disney+ in South Africa honours powerful, bold and driven women. In attendance were Mihlali Ndamase, Thembi Seete, Mohau Seshoene, Buhle Samuels, Naledi Mallela, Nozipho Mqadi (Ntshangase), Tirelo Khale, Larona Moagi, Yanda Woods, Buntu Petse, Luyanda Zwane, Didintle Khunou and other tastemakers who embody the show’s message of power, sophistication, and self-possession.
The South African launch campaign, themed “Never Settle”, brings this to life by celebrating individuals who command space with confidence, intelligence, and heart. In partnership with 947’s Drive with Thando, Disney+ will amplify the show’s themes through dynamic listener discussions and on-air activations. Look out on the 4th of November, in association with Pharoah Group, for our All’s Fair luxury car convoy that will turn heads across the streets of Sandton and Rosebank. Each vehicle will showcase taglines from the series that celebrate the power of women owning the spaces they move through. Next month, Disney+ and All’s Fair will join the Glamour Women of the Year Awards, honouring trailblazers redefining success, and still to be uncovered is an exciting partnership with Nounouche Magazine, a powerful collaboration that will spotlight Sarah Langa, Stephanie Ndlovu, Toolz, LaC, Kutlwano Motla, and Noeleen Maholwana-Sanqu in an editorial and podcast exploring ambition, transformation, and strength. Fans can also look forward to a playful “Red Flag” mall activation, a tongue-in-cheek reminder that when it comes to love and ambition, we all have our warning signs.
From Emmy® Award-winning creator Ryan Murphy, All’s Fair premieres 4 November, exclusively on Disney+, with three episodes at launch and new episodes weekly. The series stars Kim Kardashian, Naomi Watts, Niecy Nash-Betts, Teyana Taylor, Matthew Noszka, Sarah Paulson, and Glenn Close, and follows a team of female divorce attorneys who leave a male-dominated firm to build their own powerhouse practice. Fierce, brilliant, and emotionally complex, they navigate scandal, ambition, and shifting allegiances, proving that in a world where love is a battleground, women don’t just play the game, they change it.
