Local songstress Tyla took the country by storm when she dropped her Kooldrink-produced debut single ‘Getting Late’ early this year. The single was accompanied with a cinematic music video, considered one of the best Mzansi has produced, and now, Tyla is ready to take her career global as she inks a prestigious new recording contract with Epic Records.
The deal came together through a venture with Johannesburg/New York based Fax Records and co-managed by We Make Music and Africa Creative Agency and, through this, Tyla has positioned herself for international dominance with style, soul, and spirit.
About the signing, Epic Records Chairwoman and C.E.O. Sylvia Rhone commented, “Tyla has all the qualities of a true career superstar. At the same time, there’s never been an artist quite like her. She’s become a star in Africa on her own terms, and now she’s going to redefine the sound of pop music worldwide. We’re so excited to welcome her to the Epic Records family.”
Tyla added, “This really is a dream come true! I had no plan B, so this is something I invested my everything into and I could not be more satisfied.To be welcomed into the Epic family like this, it’s such an honor, I’m so grateful for everyone who believes in me. My team at FAX and I worked so hard to get here and I’m super excited to keep growing with them and take it to the top. Sylvia and Epic share our vision, we want to make great art and bring the world’s attention back home to Africa. I cannot wait to share what we have with the world.”
Growing up of Indian, Zulu, Mauritian, Irish descent, Tyla instinctively understood the power of diversity as a child in Johannesburg. She spent countless hours honing her voice at home, singing with her siblings every Sunday as part of a weekly tradition. At the same time, dad introduced her to R&B and soul, encouraging her to eventually experiment with styles and cultures. By high school, she began posting covers on Instagram before catching the attention of her manager and Creative Director Garth Von Glehn. She wrote and recorded “Getting Late” with Kooldrink in 2020. Upon the video release in January 2021, it resounded around the globe, reeling in millions of views and notching tastemaker praise.
